How to Log into Google AdWords

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 How to Log into Google AdWords

If you want to be able to advertise your business on Google, you’ll first need to log into Google AdWords and set up an account with Google. Here’s how to log into your Google AdWords account, step by step. You can also set up new accounts through this process, if you haven’t already done so.


Sign in

In order to login and access your Google Adwords account, you need a google accounts. If you do not have one then first create an account by clicking here. After creating an account, click on Sign in link which can be seen at top right corner of your screen. Now enter your email address and password which is registered with google ads account. Click Log in button after entering all information correctly. You will be directed to your Google Ads dashboard if everything goes smoothly without any error message.


Add an account

Adding an account from within your Google Ads Manager takes a few simple steps. First, log in to Google Ads (formerly known as Google AdWords). Then follow these steps: Click accounts on your navigation bar in the top left corner of your screen. Select add account. This will open a drop-down menu. Click on Manage Accounts. You will see a drop-down menu; select Google Ads from that menu.


Change billing settings

If you aren’t sure what your billing settings are, or just want to double-check them, you can log in and take a look. From Google Ads, click Your account at the top of any page. On the left menu, select Billing & payments.


Learn about campaigns

Google’s system of keywords, bidding, and ads is called campaigns. There are several different types of campaigns you can create in Google AdWords: a standard text ad campaign (TAC), a mobile app install campaign (IAB), or a video campaign (AVC). For TACs, you can also create separate campaigns for mobile devices and desktop computers; these are called device-specific campaigns.


Learn about ad groups

Once you’ve set up your ad groups, it’s time to make your ads live. To do so, simply head back over to Campaigns and ad groups in your AdWords account, click on one of your ad groups and choose Edit settings. If you haven’t yet finalized what you want each ad group to focus on (i.e., women’s clothing or shoes), that information can be filled out at any time.


Create your first ad group

In order to create your first ad group, you’ll need to log in and select your username on the top right corner of Google AdWords. You’ll then see an option that says +Create new ad group. This will allow you to select a name for your ad group as well as an account manager. Once you have done that, you can begin adding keywords.


Create your first campaign

It’s easy to use Google AdWords. Just follow these steps and you’ll be setting up your first campaign in no time: * First, log in to your AdWords account. If you don’t have an account, create one now—it only takes a minute.


Make your ads live

The next step is to make your ads live. In order to do so, simply click on Make my ads live and you will be able to see your ads up and running! Google will also present you with an overview of how your campaign is doing, including data on which ad is receiving impressions and clicks. You can also monitor your competitors’ campaigns via their free tools in order to stay ahead of their marketing strategies.


Set daily budgets and pause your campaigns

Now that you have your campaigns set up, you need to make sure they’re spending within your daily budget. You can do so by setting daily budgets and pausing your campaigns.


Track and optimize your campaigns

The process of optimizing your campaigns and tracking performance is a critical part of Google Ads. Start by setting up conversion tracking in Google Analytics. The first thing you’ll want to do is figure out what your goals are and create some new goals in Google Analytics. This will allow you to track things like email subscribers or total sales (rather than just traffic). Once you have everything set up, it’s time to start tracking conversions on a per-campaign basis so that when something starts converting well, you can optimize and push more money towards it. If you're not seeing results from Google Ads, we suggest taking a look at our help center for some troubleshooting tips.

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