Review Company Adform FLOW


Review Company Adform FLOW


What Is Adform Flow?
Data Management Platform

Who Uses Adform Flow?
Not provided by vendor

Where can Adform Flow be deployed?
Cloud, SaaS, Web-based

"Intensive Market Knowledge And Great Support Topped With Innovative, Quality Products"

Overall Comment:"A significant advantage is local support that is faster and better than any other platform we use. The ability to get a real person and not a frustrating chat app matches Adform's overall focus on service and the better experience we find we get. 

Since we have a great collaboration and the possibility of talking to people we actually know, it is easier for them to advise us and introduce new features relevant for us. 

They are also open to our suggestion - at the moment this includes looking into a solution enabling us to automatically evaluate how well medias perform on a wide range of custom metrics, so we can see the quality of the medias and thereby how meaningful they create connections to the end consumer. 

Adform's product portfolio also means they have added insights and features, which standalone platforms lack. 

One example of this is video, where we see Adform consistently deliver premium inventory at a higher quality in side-by-side comparisons. 
Adform has a great local market knowledge and have the formats we need from High Impact formats to video, further the local data providers are accessible in the system."

What do you like most about the product or service?

Adform tends to launch products to market faster and be more agile than what is typical in the industry. I also find that they are good at providing training and getting feedback to evolve what they are building. 

For us it is of great importance that we have deep control of the inventory we buy, so we can use quality placements on local premium publishers. 

Other DSPs - especially the US focused ones - don't have the same capabilities, as they prioritize achieving the lowest CPM price and therefor buy extremely broadly, lacking control functionality and possibility of having a focus on quality. 

We have been getting excellent value from Adform's XD capabilities and find their focus and leadership in the 1st-party area very attractive as the industry continue to change. 
Top features and strengths; 
1. Cross-device and id fusion 
2. Privacy and first-party leadership 
3. Video inventory and quality 
4. Great support and local knowledge

What do you dislike most about the product or service?

Probably the disadvantage / tradeoff of Adform's approach of rapidly launching new features and then evolving them in response to feedback is that sometimes they are probably not tested cautiously enough and bugs therefor occur, which is not optimal. 

Less a dislike than a point of occasional frustration; Adform ofter delivers a slightly different approach to their product offering, which is informed by their expertise working cross market and within the more strict requirements of Europe. 

This is a major asset for us but can also mean we have to explain or catch up other members of our international teams, who are more familiar with traditional US-first tools.

Evaluation & Contracting

Why did you purchase this product or service?

Improve customer relations/service
Improve business process outcomes
Enhance decision making
Drive innovation

What were the key factors that drove your decision?

Strong consulting partnership
Strong services expertise
Strong customer focus
Product functionality and performance
Pre-existing relationships
Breadth of services
Which other vendors did you consider in your evaluation?
The Trade Desk
Verizon; Imrpove

"Full Stack Tech Provider with Outstanding Customer Service and Strong Local Knowledge"

Overall Comment:"Overall experience with Adform is positive. We are using the adserver, DSP and SSP. Adform listens to their users and makes adjustments in the platform based on requests. User friendly setup and offer a manageable DCO solution with good support if needed. "

Lessons Learned

What do you like most about the product or service?

Adserver/DCO-feature: Flexible, manageable and easy to navigate. Outstanding customer service: Adform is easy to reach out to, quick to reply, always share insightful answers and can show up at our office when we are working on complex solutions and work together with us on how to solve these. 

Reporting: With their custom report feature we can easily create all the reports and combinations we need for all different kind of clients. Very easy to use, extremely flexible and the face that you can share reports with other users have spared us much time internally. Hyperlocal targeting: Adform offers the most accurate an precise targeting in the Norwegian market.

What do you dislike most about the product or service?

Platform bugs: Adform have a few platform bugs, and it often requires us to clear cache and delete cookies before being allowed into the platform. 

Can be rather frustrating when its last a while. Inventory management: It's hard to see which deals are active on inventory management level, and it would help a lot if we could sort the order of the inventory sources ourselves, as the search function have been rather limited. 

Troubleshooting campaigns: The information you get in the platform is rather limited when you're trying to find out why a campaign is not delivering and it usually causes us to have to contact support. But on the positive side, their support team is really quick and very knowledgeable.

Evaluation & Contracting

Why did you purchase this product or service?

Reduce time to market
Drive revenue growth
Drive innovation
Cost management

What were the key factors that drove your decision?

Product functionality and performance
Strong customer focus
Product roadmap and future vision
Overall cost
Breadth of services

Which other vendors did you consider in your evaluation?

Apollo (Verizon Media)
The Trade Desk

First-Party-Driven Advertising Built on Trust

In 2023 we are celebrating 20 years of leadership and innovation in digital advertising. Our central value proposition for clients remains simplifying advertising through powerful technologies that unlock results. With ID Fusion we are delivering the superior first-party alternative to the existing identity landscape. Effortlessly unlock the full potential of all major identity solutions, in parallel, through one universal platform delivering superior advertising activation to the modern marketer.

Adform FLOW is Enterprise Technology Built for Modern Marketing
Adform FLOW is enterprise technology built for effortless modern marketing. Independent and integrated, Adform FLOW gives you the control you never had – configurable, transparent and secure - enabling seamless management of the whole campaign life cycle across all digital channels. 

Through exceptional user experience and enhanced human/machine collaboration, Adform FLOW provides Augmented Intelligence to amplify your business results.

Our Commitment To Your Success

We believe that service remains one of the most often overlooked, but essential pieces of the ad tech puzzle. Adform's long-standing commitment to local expertise and service paired with a global perspective and insight remains one of the areas where Adform has differentiated itself. 

We view it as a holistic part of how we empower our clients - starting with powerful self-service tools, that are then matched by knowledgeable and accessible local experts. 

But, beyond that, we also focus on drawing heavily on client feedback to shape the future of our products and have regular internal syncs to ensure that we are constantly working to solve our clients' needs while empowering them. 

Learn more about our process in this short video with Virgita Abaravičiūtė, VP Global Customer Operations and Janine Bilz, Director of Global Customer Success.

Discover Adform FLOW

For a deeper look at Adform FLOW, and how we are solving your business challenges download a digital version of our product handout where you'll learn about our modular approach to the Demand Side Platform, Data Management Platform, and Ad Server.

See Our Full Partner Ecosystem

Our commitment to offering an open and transparent solution extends beyond our own platform to our partnerships with over 300 Data, Inventory, and MarTech companies. Adform FLOW makes engaging with our integration partners a straight forward, fast, and easy process.

Your Success Is Our Goal

We are the current partner of choice for more than 25,000 clients around the world. Our configurable, transparent, and secure solutions are perfectly suited for a broad range of clients and paving the way on topics such as identity. To learn more about how we're helping current clients and for inspiration on what we can do for you, please explore our Client Stories.


Transparency Shouldn’t Be Innovative - It Should Be Expected​
Adform was the 1st full stack ad tech vendor with MRC, TAG and ISO certifications via independent auditors​. We have an 18 year track record as leaders in transparency and are certified to the highest standards in the industry to make your governance easy.

SECURE​ - Our Information Security Management System (ISMS) is certified to ISO / IEC 27001, data centers are certified with Security Operations Centers (SOCs), examined by external audits and independent security penetration tests. Adform is one of the only ISMS ISO/IEC27001 certified IAP’s in the world.

PROTECT​ - Bearskin, our proprietary built-in fraud detection solution, adds an extra layer of defense and protects our programmatic traffic from fraud, bots, and bad actors.

COMPLY​ - Compliance with applicable privacy laws. Adform relies on user consent as collected and processed by its clients. Adform uses pseudonymization and anonymization techniques when processing the data contained in bid requests or contained in certain unique identifiers such as cookies or IP addresses.

INTEGRATE​ - Easy integrations with a wide range of best-in-class 3rd party tools and services that help you ensure you have complete confidence in the quality of your media buys.