The Impact of Elon Musk's Acquisition on "Ax" (Formerly Twitter): A 71% Plunge in Value


The Impact of Elon Musk's Acquisition on "Ax" (Formerly Twitter): A 71% Plunge in Value


Elon Musk's acquisition of Twitter and its subsequent transformation into "Ax" has sparked significant changes in the social media landscape. This article delves into the details of Ax's financial trajectory, user base fluctuations, and the strategic decisions made by Musk.

Elon Musk's Bold Move

In October 2022, Elon Musk acquired Twitter for a staggering $44 billion, initiating a series of transformative actions. The platform, rebranded as "Ax" in July 2023, witnessed substantial alterations, including the famous name change from "Twitter" to "Ax" and the introduction of a verification badge for users, coupled with additional features available through a monthly subscription.

Financial Fallout

Following Musk's acquisition, "Ax" experienced a dramatic 71% drop in its value, according to disclosures from financial services company Axios. This plunge affected Felicity, a major shareholder in the platform, which reported a similar 71% reduction in the value of its Ax shares by the end of November.

Current Valuation and User Decline

Estimates from Felicity suggest that Ax's current valuation hovers around $12.5 billion. Moreover, the platform faced a 15% monthly decline in its user base during the first year under Musk's ownership, reflecting a shift in the social media landscape.

Musk's Structural Changes

Elon Musk, known for his bold strategies, didn't hesitate to implement structural changes within Ax. Approximately 50% of the workforce was laid off, and the platform underwent various structural modifications. These decisions were chronicled by reputable sources, such as The Guardian, which reported Musk's significant personnel changes and structural adjustments.

EU's Warning on Misleading Content

In September of the previous year, the European Union issued a warning to Musk after identifying a higher percentage of misleading content on Ax compared to other major social media platforms. This scrutiny raised concerns about the platform's content moderation practices.

Mark Zuckerberg's Stock Sell-Off

In a parallel development, Mark Zuckerberg, CEO of Meta (formerly Facebook), sold nearly half a billion dollars worth of Meta shares within two months. Bloomberg reported that Zuckerberg sold 1.28 million shares for $428 million between November and December 2023, marking his first significant sell-off in two years.


The landscape of social media is in flux, with Elon Musk's acquisition of Twitter and Mark Zuckerberg's strategic stock sell-off shaping the narrative. As Ax grapples with financial challenges and user decline, industry watchers eagerly await further developments.

Q&A Section

Q1: What prompted Elon Musk to acquire Twitter and rebrand it as Ax?

A1: Elon Musk's acquisition was motivated by a desire for transformative changes in the social media landscape. The rebranding aimed to bring a fresh perspective to the platform.

Q2: How did the EU's warning impact Ax, and what measures were taken to address it?

A2: The EU's warning shed light on the presence of misleading content on Ax. However, specific measures taken by Musk to address this concern remain undisclosed.

Q3: How is Mark Zuckerberg's stock sell-off connected to Elon Musk's actions with Ax?

A3: While seemingly unrelated, both events contribute to the evolving dynamics of the tech industry. Zuckerberg's sell-off signals shifts within Meta, echoing the transformative wave initiated by Musk.

Explore the aftermath of Elon Musk's acquisition of Twitter, now "Ax," witnessing a 71% value plunge and significant user base fluctuations. Mark Zuckerberg's strategic stock sell-off adds another layer to the evolving dynamics of the social media landscape.