How to Check and Track App Positions?
Introduction
For a mobile application to reach the top of Google Play and App Store
for specific key search terms, you must optimize text metadata and graphic
elements on the application page. Here you can draw an analogy with website
optimization: you can’t do SEO once and hope for results, it’s a systematic
effort.
The Importance of Monitoring App Positions
There is a lot of competition in stores: in 2022, users downloaded over
485 thousand applications every minute. Therefore, you must constantly monitor
who appears in the search results for keywords above you and analyze why this
is happening.
Why Do You Need to Check App Positions?
It is essential to monitor the position and visibility of the
application in the store for several reasons:
- To make sure that the application is indexed
(Google Play and App Store crawl the application page, display and rank it
according to detected keywords);
- To record position changes for specific keywords
and promptly adjust the application page.
Regular monitoring of the positions and visibility of the application
with Radaso agency will help to collect statistics and think through a
promotion plan in the store.
Free Way to Track Your Positions
This method is the simplest but the most time-consuming. You must enter
a search term in the search bar and find your application in the results. In
this way, you can check the position of the application in Google Play and the
App Store.
This method has several advantages:
- You can see what position an application ranks for
a specific request.
- It is possible to compare your application with
competitors’ ones. Based on the analysis, it is possible to draw
conclusions about the presence of errors and eliminate them.
The free method also has some disadvantages, such as it takes a lot of
time to check all requests, and it is routine work.
What App Parameters to Check?
The number of installations over a certain period affects the app’s
position in stores. According to our estimates, about 65% of installations from
search come from the first three applications.
To understand how the application optimizes in the store, you need to:
- Monitor its positions on crucial search terms;
- Monitor competitors;
- Analyze current optimization, rating, and other
parameters.
You should look for the rating, current optimization, current reviews,
competitors by keywords, and campaign statistics.
Developers can enhance their app’s visibility and ranking by keeping
track of crucial search terms, analyzing competitors, and adjusting the app’s
page accordingly. Such a systematic approach, whether done manually or with the
help of paid tools, is vital to staying competitive in a market where
visibility in search results is crucial to success.
Conclusion
In conclusion, tracking app positions is a crucial aspect of app storeoptimization. With the increasing competition in app stores, regularly
monitoring and optimizing your application's visibility can make a significant
difference.
Q&A Section
Q1: How often should I track my app positions?
A: It's recommended to track your app positions regularly, at least once
a week, to stay updated on any changes and promptly adjust your optimization
strategy.
Q2: Are there any disadvantages to the free method of tracking positions?
A: Yes, the free method can be time-consuming as it requires manual
checking of each search term. Additionally, it may not provide comprehensive
insights compared to paid tools.
Q3: What are the key parameters to analyze for app optimization?
A: Key parameters include monitoring positions on crucial search terms,
analyzing competitors, and evaluating current optimization, rating, reviews,
and campaign statistics.
Learn how to optimize your mobile app's visibility with expert insights
on tracking app positions, choosing critical search terms, and analyzing
competitors. Stay competitive in app stores with systematic monitoring.