top best website builder for SEO
Businesses that want to appear on search engine results pages should think about search engine optimization (SEO) (SERPs). It entails taking precise steps to ensure that your site is both user-friendly and relevant to specific search queries.
The Advantages of Using SEO-Friendly Website Builders
We always recommend that you take advantage of your site builder's SEO tools. You may ensure that your website is responsive and ready to appear in SERPs by doing so. Many website builders provide powerful SEO capabilities that are presented in an easy-to-understand manner. This will make it simple for you to learn the fundamentals and start executing your own SEO plan.
You may also be given access to specific SEO software or plugins to help you in your efforts.
Why is SEO Important?
SEO is vital since it allows you to get organic visitors from search engines like Google and Bing to your website. Although executing an SEO plan can be time demanding and unrewarding at first, it can pay off in the long run.
Achieving a high search engine rating for a high-traffic phrase, for example, can provide a steady stream of visits to your website for years. Of course, you'll have to keep up the effort to avoid losing your search rankings, but it'll be well worth it.
Important SEO Considerations and What They Mean
When designing your SEO strategy, there are a few key considerations to keep in mind. We've included a few of the most essential ones below, along with explanations of how they can affect your SEO score.
Meta titles and meta descriptions
Your meta titles and descriptions are used by Google to learn more about your content and what it's about. A focus keyword or key phrase that you wish to rank for can be included to the meta title.
Your meta description is frequently displayed in the SERPs to describe the content of a web page. You should make sure it's truthful, attractive, and tailored to persuade visitors to visit your website, in addition to making sure it's SEO-friendly.
If more people visit your site and browse about, the search engines will regard you as a more authoritative figure in your sector, and your search engine rank will rise.
URL structure
Your URL structure might affect your SEO efforts in a number of ways. A bad URL structure, for example, might have an influence on the user experience, which is closely tied to SEO.
Search engine crawler bots, which scan webpages to learn what they're about, will find it much easier to navigate a website with a clear URL structure. It can be useful to include keywords in your URLs where they make sense, and human-readable URLs are much more likely to be visited or shared in their natural form.
For example, a URL like "www.thi11ebsite.com/digital-marketing-tips" is significantly more likely to be clicked than "www.uhfgkjf111hd.com/post/0605122," because the URL immediately tells the user what the site is about.
Image alt text
The alt text for an image should appropriately reflect what's going on in the image. Pretend you're describing the image to someone who can't see it, because that's exactly what you're doing. In the event that a user's browser is unable to render an image, the image alt text will be displayed instead.
Picture alt text is especially important for accessibility, as it allows those with visual impairments to understand what's going on in an image using screen readers.
Adding keywords to your alt texts is also advantageous because it raises the likelihood of your photographs ranking high in image search results. However, this only works if you can include them naturally. If you're unable to do so, simply create a neat, comprehensible description.
Site speed
Simply put, quicker websites score higher in search engine results pages (SERPs). Google and other search engines are progressively promoting quick, user-friendly websites, so site performance is something you should consider carefully.
To keep track of your site's performance, we recommend using Google's PageSpeed Insights tool. To reduce media load times, make sure you're utilising an image optimizer or other SEO plugins.
Structured data
Structured data allows you to provide additional information to search engines. By including structured data, you can receive a "rich snippet," which is a higher-quality search engine result that is extremely clickable. A rich snippet is a type of search engine result that contains more information than a regular search engine result.
For example, a recipe website might employ structured data to enrich its search engine results page listings with information such as cooking time, calories, rating, a photo of the food, and more. It's worth mentioning that different sorts of structured data are available for various types of rich snippets.
Some website builders include a native capability for creating structured data, while others require you to install a plugin. If you have access to your site's code, you can also customise it manually.
Mobile usability
If your website does not render or perform well on mobile devices, it will not rank well. Mobile-friendly layouts, responsive design, and whether or not you can develop separate mobile and desktop versions of your site are all things to consider.
You shouldn't have to worry too much about mobile usability with most modern website builders.
SEO support and guidance
The finest SEO website builders provide complete support and guidance to assist you in getting started with SEO. You may come across a guided SEO wizard who will teach you the fundamentals. However, you are more likely to acquire user-friendly SEO tools that are accompanied by detailed user guides and tutorials.
If you're new to SEO and aren't sure what you're doing, look for a website builder that offers some form of help and assistance.
Breaking Down Our Top 10 Choices: Which Is Best For You?
Wix - Best overall SEO website builder
WordPress.com - Best for advanced SEO
Squarespace - Best for small business SEO
GoDaddy - Best for beginners
Network Solutions - Best for basic websites
HostGator - Best for design flexibility
SITE123 - Best for getting online fast
Weebly - Best for SEO-friendly online stores
1&1 IONOS - Best for automated SEO
Web.com - Best for simple professional websites
What Features Should an SEO-Friendly Website Builder Have?
When looking for the best SEO-friendly website builder, there are a few crucial elements to look for. We've included a few of the more noteworthy ones below.
Great page indexing
One of the keys to attaining a strong search engine ranking is good page indexing by search engine crawler bots. Because of their logical, easy-to-navigate structure, several websites have good indexing. Make sure you choose a website builder with a strong indexing reputation.
Meta descriptions and headings
You should be able to update your meta descriptions and titles in any SEO-friendly website builder. This allows you to give search engines more information and construct an appealing title and description for your search engine results.
SEO-friendly URL structure
When generating new webpages or blog posts, you should be able to alter the URLs to add keywords and descriptive language that is clickable and informs search engines about the content of the page. If not, at the very least, you should have URLs generated automatically depending on your page title or something like.
You should also make sure that your URLs are short, easy to understand, and free of special characters. If your URL contains numerous words, use hyphens to separate them to avoid long strings of letters.
SSL certificate
SSL certificates verify the security of your website by encrypting all data exchanged between a web browser and a web server. It will be nearly impossible to attain a decent search engine rating without one.
To safeguard your website, all good website builders should provide an SSL certificate, but it's worth double-checking.
Responsive web design
It's critical that your website looks good on devices of all shapes and sizes. This is made possible through responsive design, and sites that aren't responsive struggle to rank. Most new website builders, once again, come with responsive design as standard.
Creating and editing Robots.txt and sitemap.xml
Robots.txt and sitemap.xml files are created (or automatically generated) by most website builders. These are intended to aid in the more efficient and thorough indexing of your website. Advanced tools are available in some builders, allowing you to change your sitemap and robots.txt files.
Rapid web page load
To get a decent SEO score, you need a fast site load time. Because this is mostly dependent on your website builder, it's critical to consider this before deciding on a platform. Look for a host that puts a premium on speed and includes performance-tuning tools.
Marketing and analytics tool integration
Your SEO efforts will be streamlined if you can combine marketing and analytics tools like Google Analytics and Google Search Console. Although most website builders allow you to link Google Analytics, more powerful integrations are rare.